Select Keywords and Tone
Primary and secondary keywords aim the article; tone keeps it in your brand's voice.
Why it matters: One primary keyword per article prevents cannibalisation and gives the AI writer a clear target.
Before you start
- An article in the pipeline
Step-by-step
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1
Set the primary keyword
Choose one main keyword that the article is intended to target.
Step 1 — Set the primary keyword in the Kleverish dashboard -
2
Add secondary keywords
Add two to four relevant supporting keywords to cover related search queries naturally.
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3
Choose tone and priority
Select a tone that matches the target audience and set the priority to determine the content queue order.
Expected result
The article has a precise search target before a word is written.
Helpful tips
- Check the Keywords module first — if a term is already ranking with another page, target something adjacent instead.
Common mistakes
- Stuffing five primaries into one article; it dilutes them all.
Troubleshooting
Two articles target the same keyword
Merge them or re-target one — competing with yourself halves both.
Related guides
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