Understand Brand Mentions
Understand mentions, citations, recommendation rankings, and competitor visibility to interpret your AI search performance.
Why it matters: Interpreting the numbers correctly tells you whether to build content, authority, or both.
Before you start
- At least one completed scan
Step-by-step
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1
Visibility score & mentions
The visibility score shows how often your brand appears across AI search engines, while mentions track appearances of your brand and its aliases.
Step 1 — Visibility score & mentions in the Kleverish dashboard -
2
Recommendation Rank
See your average position when an AI search engine recommends your brand. A higher position indicates stronger visibility and recommendation performance.
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3
Citations & competitors
Review the sources AI engines rely on and compare your brand's visibility with competitors across relevant searches.
Step 2 — Citations & competitors in the Kleverish dashboard
Expected result
You can read a scan and name the gap: unknown to AI, under-cited, or out-ranked.
Helpful tips
- The citation URLs are a literal to-do list — those are the pages to appear on.
Common mistakes
- Panicking at 0% early — most local brands start there; that's the opportunity.
Troubleshooting
An engine shows No while others cite you
Engines index differently. Note which sources that engine trusts (see citations) and target them.
Related guides
Try this in your own dashboard
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