Understand Brand Mentions
Mentions, citations, recommend rank and competitor share — what each score means.
Why it matters: Interpreting the numbers correctly tells you whether to build content, authority, or both.
Before you start
- At least one completed scan
Step-by-step
-
1
Visibility score & mentions
The score is a cross-engine index of how often you appear; brand mentions count appearances in answers and citations (aliases included).
Step 1 — Visibility score & mentions in the Kleverish dashboard -
2
Recommend rank
When AI does recommend you, this is your average position in its list — #3 of a shortlist is strong.
-
3
Citations & competitors
Top Citations show the exact URLs engines relied on; Top AI Share Competitor names the brand winning your queries.
Step 2 — Citations & competitors in the Kleverish dashboard
Expected result
You can read a scan and name the gap: unknown to AI, under-cited, or out-ranked.
Helpful tips
- The citation URLs are a literal to-do list — those are the pages to appear on.
Common mistakes
- Panicking at 0% early — most local brands start there; that's the opportunity.
Troubleshooting
An engine shows No while others cite you
Engines index differently. Note which sources that engine trusts (see citations) and target them.
Related guides
Try this in your own dashboard
Full platform access, no credit card.